about our company

get to know us at apfelbaum industrial

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Why Apfelbaum?

Apfelbaum Industrial, Inc. is an American enterprise incorporated under the laws of the United States of America on October 5, 1999, based on the experience of Manzano Export & Co., established since October 2, 1992. Its main objective is the wholesale, distribution, installation, and maintenance of high- & medium-voltage equipment, accessories, and supplies. Test instruments and quality control apparatus, laboratory equipment in different areas, as well as tools, industrial equipment, spare parts, and machinery.


The changing characteristics to which we confront ourselves in the commercial area, with NAFTA as well as the economic characteristics, financial, technical, and market opportunities, have impelled us to create the first ME&CO with the finality to take advantage and make the best of our possibilities of competition. Finally, the characteristic of a global and highly competitive market brought us to alliances with companies that are the leaders in high-voltage equipment; therefore, our decision to adopt our new name, Apfelbaum Industrial, Inc., is to give us leadership in this field.


The accumulated experience has permitted counting with a wide and precise market in the United States, Mexico, and South America, which makes competitive prices possible and a wide variety of products with equal conditions, quality, and time of delivery, which permits us to offer better technical and economical alternatives and to become challenged to confront it with imagination and strategy in acceptance to velocity of change.

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our philosophy

We believe in listening to our clients to discover their real needs and meeting those needs with quality products, timely, accurate, and efficient services, and bottom-line savings. Efficient, well thought-out systems help ensure good performance to meet your expectations.


We have developed a highly sophisticated system and utilize the latest technologies to effectively deal with the complex and expanding needs of our customers' state-of-the-art service and maximize the value of our service to them.


Solid systems, built on a power philosophy, can only work if the PEOPLE using these systems are of the highest caliber and committed to SERVICE EXCELLENCE


Apfelbaum associates and representatives are the reason why Apfelbaum has become the favored business partner of many companies: contractors, large and small; high-tech companies; heavy industry; government; commercial; and many others. It’s our people who live out the philosophy and who use the systems to continually provide the excellent service we promise our customers.


We focus our efforts on utility, telephone, oil, and industrial companies, with such luck that our service will keep its fundamental characteristics of personalized attention with quality and opportunity. We keep permanent contact with the manufacturer in order to be updated on the technology application, which might be of use to our buyers; at the same time, we try to strengthen our relationship with the end users to know their point of view and their inquiries on the performance of the equipment.


We hire only those people with the intelligence, attitude, and energy it takes to do the job. Then, we devote the time and resources needed to train them. Apfelbaum Associates and Representatives continually receive training on new products and technologies, applications, services methods, problem-solving, and other areas necessary to stay ahead of the competition. Apfelbaum's commitment to customer satisfaction is the center of all of our training and is demonstrated in our performance.


We do not just sell items out of a catalog; we work to understand your problems and needs, and we do all that we can to provide the solution to help you obtain your goals.


We give personalized and opportune attention to our buyers until completing their full satisfaction. That is why our motto is “We are not number one... Your are number one ”.


We want the opportunity to earn your business, a chance to show you how our philosophy, system people and experience can work for you. You can depend on Apfelbaum for a commitment to service Excellence, for systems that work and for smart people who know products and who want to help.


We have branch offices in Cd. Juarez, México; Costa Rica; Venezuela; and Colombia as well as sales representatives in Honduras, Panama, the Dominican Republic, and the Southwest United States. Our parent company in Mexico City, Manzano Industrial, S.A. de C.V., was created to attend to our Mexican customers.

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who are we?

Apfelbaum Industrial, Inc. offers a complete range of products and systems for any industry. As an Apfelbaum client/partner, you can rely on a comprehensive portfolio of products tailored to your needs. We provide the services of construction, commissioning, and manufacturing. We believe in listening to our customers to discover their real needs and meeting those needs with quality products; timely, accurate, and efficient services; and bottom-line savings. Efficient, well-thought-out SYSTEMS help ensure good performance to meet your expectations. We’ll develop highly sophisticated systems and utilize the latest technologies to effectively deal with the complex and expanding needs of our customer’s state-of-the-art services and maximize the value to them. Solid systems built on a powerful philosophy can only work if the PEOPLE using these systems are of the highest caliber and committed to SERVICE EXCELLENCE. We focus our efforts on utility, telephone, oil, and industrial companies with such a focus that our service.


We keep permanent contact with the manufacturers in order to be up-to-date on technology applications, which might be of use to our buyers; at the same time, we try to strengthen our relationship with the end users' job sites to know their point of view and their inquiries on the performance of the equipment.


Apfelbaum's commitment to customer satisfaction is at the center of all training and is demonstrated in our performance. We don’t just sell products; we work to understand our clients' problems and needs, and we do all we can to provide the solution to help them reach their goals. We have branch companies in Mexico, Venezuela, and the Dominican Republic and sales representatives in many other countries. We have 4 divisions: Power Generation, Transmission & Distribution, Green Power, and Industrial.

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Industrial Equipment Supplier